Biomimetic Dentistry Revolution
My Manifesto: Slaying Churn and Burn Dentistry And the Insurance Dragon
I’m taking a big risk
This risk has nothing to do with money and everything to do with principles. But in today’s world, principles rarely survive against big money. What is the big risk I’m taking?
Well, not all dentists have the same values when it comes to treating their guests. If you’ve been to “corporate dentists” you may have observed the most popular philosophy.
I call it churn and burn dentistry. This philosophy focuses on two things: 1. Doing only what insurance will cover. 2. Speed. Since they are not getting paid much they need to move people through their chairs as fast as possible. It’s like going to a restaurant and they hustle you out quickly because they need to “turn the tables” as fast as they can to make a profit.
This kind of dentistry is OK for some people. I get it. Not everyone can escape the clutches of the insurance companies.
But, as you can tell, this means your dental health can never be their number one priority. The priority is doing only what the insurance companies allow and spending as little time with you as possible.
This means they’ll opt for the easiest, fastest, minimum-acceptable solution. And that means you’ll have more problems down the road and be back more often and end up spending even more money than doing it RIGHT the first time.
All those trips back to the dental chair work for their model. They want you coming back over and over and over.
But it doesn’t work for you. Which is why many people who get caught in the churn and burn purgatory often say, “Never mind. I’m not going to the dentist anymore.”
And, that is not a good solution either!
I think insurance companies and corporate dentistry have ruined the profession. Ruined it for guests. It used to be better. It used to be that your family dentist could spend time with you, go over the best solutions, get to know you and your family, understand your priorities.
I’d like to go BACK to that kind of relationship because I think it’s best for YOU and me.
Well, I decided I could never be a part of that churn and burn industry.
I decided that we would always put our guests’ well-being at the forefront.
The Biomimetic Dentistry Revolution
One way we do this is to embrace biomimetic dentistry, a method that focuses on scientifically replicating the original biology of teeth to achieve the best possible restorations and long-term outcomes.
Biomimetic dentistry aligned perfectly with our philosophy. This approach utilizes the knowledge we have gained through scientific advancements to recreate the natural characteristics of teeth. By mimicking the original biology, our restorations offer superior results, reduced sensitivity, and increased longevity.
It does require more time and the use of higher-quality materials, which does come at a higher cost. However, the long-term benefits far outweigh the initial investment and far outweigh the disastrous churn and burn method!
Biomimetic dentistry can preserve more of your natural tooth structure, minimizing the need for extensive dental work. This approach complements our focus on prevention, as we strive to keep dental issues as small as possible, saving you from unnecessary discomfort and expenses.
Insurance is Bad for Your Health
As you might have guessed by now, our customer-first philosophy has led naturally to our decision to no longer be in network insurance.
We understand that some may question this decision. And I want to address this concern openly. Staying within the confines of insurance reimbursement was simply not feasible. Insurance companies tend to reimburse at rates that cover the bare minimum of legally acceptable care. Often, they downplay the value of modern techniques and materials, causing limitations on the type of care we can provide.
Insurance companies foster the churn and burn dental method.
I am not ashamed to say that we champion the best care possible, prioritizing longevity, optimal results, and preventive measures. Unfortunately, providing such care within the insurance framework meant operating at a loss. We had to make a very difficult choice…
- Compromise guest care by returning to standard dental practices and accepting insurance
- Maintaining our commitment to exceptional care and losing some guests in the short term.
We made the decision to prioritize our guests and the integrity of our practice by focusing on quality over quantity.
We allocate ample time for each appointment to ensure that your treatment is not rushed, increasing the chances of successful outcomes. We believe in treating our guests with respect, compassion, and personalized attention, providing an experience that goes beyond the dental chair.
And all this costs us more money.
So, I am taking a risk. I’m betting on my guests. I’m taking on the insurance dragon. There is no guarantee that my philosophy will work. We are up against powerful competitors and companies with lots of money to blow.
But it’s the right thing to do, so I’m doing it.
If you resonate with this philosophy, I ask you to join our dental family. Stand up for your dental health. Stand up against churn and burn dentistry. And flash your brightest smile possible!
